Hay Camp brews up a golden marketing idea
Council to advertise for visitor center coordinator
The Belle Fourche City Council Monday approved a seven page job description
for a coordinator to manage visitor center and tourism promotions,What to expect
as the Legislature returns to sessionVA opts to move forward with 2011 planKatie
the Cop's Weekly ReportMaking changes in 2014Lead gets boost in bid to become an
'Education Destination''Spearfish Canyon Cuisine' aims to combat pine beetle
infestationCommunity Center has new youth program coordinatorAllen, Dennis
"Wally"It was less than a month until Hay Camp Brewery's upcoming opening night
and its owners faced a conundrum how to host an exclusive opening, yet give
everyone a chance to be included?
Sam Papendick, Karl Koth and Sam Coil found the answer with a little
inspiration from the movie "Willy Wonka and the Chocolate Factory." In the film,
the only way to gain entry to the mysterious factory was to find a golden ticket
hidden inside a candy bar.
The men plan to take a similar approach to the brewery's opening, except
tickets will be hidden in T shirts sold at other local businesses.
"We want to please everyone. I mean the public's been asking about what's
been going on for a long time. Of course, we're really excited, too," Papendick
said. "We decided to take kind of the Willy Wonka style approach. So, we're
going to be printing off some golden tickets."
The Hay Camp Brewery at 201 Main St. in the back of the Fairmont Creamery
Building will hold its grand opening Saturday, Jan. 4. on Fridays and Saturdays.
The owners eventually plan to open on Thursdays as well.
The brewery's two staples will be Bitter Warrior, an English ordinary bitter
ale made with Warrior hops, and the Victory Stout,a dry stout with Cherrywood
"They are very mild, very approachable beers. Even if you're not an avid
craft brew drinker, they're something you can just come and enjoy," Koth, the
head brewer, said. "But at the same time, they are complex enough to satisfy, I
think even the most experienced craft beer drinker."
The third tap will be a specialty beer that rotates weekly. The featured beer
on opening night will be theHopdlebar Maltstache, a double pale ale with an 8.5
ABV (alcohol by volume).
The idea to start a brewery was born August 2012 when Papendick and Koth, who
were both studying at theSouth Dakota School of Mines Technology, met at the
Independent Ale House in downtown Rapid City, a fitting place to discover their
They discussed their individual brewing experiences and decided to compare
recipes, Papendick said. They later visited each other's home breweries and the
foundation was laid for Hay Camp Brewery.
In July, they were joined by Coil, a friend from Stevens High School, who
became their marketing specialist.
Koth and Papendick each have years of experience in crafting beers. Papendick
started brewing in 2007 while attending Colorado State University in Fort
Collins, while Koth has been brewing with his father since he was a sophomore in
high school. Papendick is working on his doctorate in chemical engineering at
the School of Mines after getting his undergraduate degree from Colorado State
University in the same subject.
Koth and Papendick each say their brewing styles have been influenced by
their science backgrounds.
"I think we look at things so much more analytically because of our
backgrounds," Koth said. "There is lots of sensory perception in brewing, but at
the same time you can get as deep in the composition of worts and the activity
and yeast and those sorts of things. You could spend a lifetime studying
"We are not satisfied with just knowing the steps on how to make a beer."
Papendick added. "We want to understand what those do, how to optimize them, why
The brewers hope to reach full production and have all five taps operating by
mid to late February. The beers will be available only in Rapid City for the
first few years at least.